What is SMS?
SMS stands for Short Message Service and are generally 160 character text messages sent between mobile phones. sms api uses a unique network that alerts the recipient the next the message arrives. SMS is an extremely fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing may be the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to control the SMS sending process. These bulk SMS systems range in price and functionality. The very best SMS marketing platforms have an excellent combination of cheap SMS and web SMS features. Be sure to only deal with an established SMS gateway as delivery reliability can vary a lot.
Various kinds of SMS delivery
There are two main forms of online SMS delivery. Direct connection where in fact the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer you extremely cheap prices however you may end up paying the same as a more reliable connection as you still purchase messages not delivered.
The very best bulk SMS service will have a combination of good quality international routing and cheap sms prices. When you have a service that will require guaranteed delivery such as an emergency or alert service then you should work with a direct local connection, despite the fact that that is still not 100% guaranteed to deliver it will provide you with the highest percentage of success.
It’ll generally cost double though.They are just the very basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. So long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from afterward you you will have great success.
